You’ve come to the right place!
Thanks for your interest in the Priority Club® Rewards Luckiest Loser Competition. The top 20,000 "Lucky Losers" in our competition were notified by email on April 1st and have already received their bonus Priority Club® points. The Luckiest Loser, who gained back 2 million Priority Club® points, will be officially announced the week of April 5th.
The contest officially ended February 28, 2010 and the deadline to submit verification of your HHonors balance (if requested) was March 12, 2010.
Unfortunately, we were not able to accept any entries or balance verifications after these deadlines.
More Ways to Gain Priority Club® Points
While the Luckiest Loser Competition has ended, you still have the opportunity to earn Priority Club Points at "bonus speed" until April 30, 2010. You can get an additional 1,000 points or 200 miles for every qualifying night you stay -- up to 20,000 points or 4,000 miles.
- Already registered in the Bonus Speed promotion? Book your next stay.
- Not registered yet? Register now.
- Not yet a member? Join now.
What happened to your HHonors points?
On January 15, Hilton® increased the cost of most of their hotel rewards, effectively devaluing HHonors points "by about 20%." (USAToday.com*). That could mean losing an entire free night from that big vacation you were planning to take with your HHonors points.
To see how these changes could impact your next vacation, check out how many free nights you could be losing with HHonors at these popular destinations:
| Your HHonors Point Balance | Redeemed at this Hotel | Your Free Reward Nights | |
|---|---|---|---|
| Before | After | ||
| 40,000 points | Doubletree Hotel Denver | 2 nights | 1 night |
| 50,000 points | Hilton Garden Inn Chicago | 2 nights | 1 night |
| 100,000 points | Hampton Inn & Suites Orlando | 5 nights | 4 nights |
| 140,000 points | Doubletree Suites Charleston | 4 nights | 2 nights |
| 175,000 points | Las Vegas Hilton | 5 nights | 4 nights |
| 200,000 points | Hilton Times Square NYC | 5 nights | 4 nights |
| 210,000 points | Courthouse Doubletree London | 6 nights | 4 nights |
| 280,000 points | Hilton Hawaiian Village | 7 nights | 5 nights |
For complete details on the examples above, please view our Frequently Asked Questions.
Learn more about the HHonors changes:
- USAToday.com -- Hilton HHonors to devalue loyalty points starting Jan. 15, 2010
- WashingtonTimes.com -- Hilton devalues its loyalty program
- WashingtonTimes.com -- Hilton, InterContinental cross swords
- CNBC.com -- Will Hilton Pay a Price for Not Being Loyal?
- Economist -- Looking for the Biggest Loser